When buying a real estate franchise, like Help-U-Sell, one must come up with a dba (doing business as) which technically is the correct / registered name of your company. In my case, we are Harbinger Realty, dba Help-U-Sell Harbinger Realty. I wanted to pick a name (Harbinger) which had nothing to do with ego, i.e., my last name, but instead stood for everything that I wished to create, which is something special. As per Merriam Webster, Harbinger is One that pioneers in or initiates a major change.
After tearing thru endless pages of the dictionary, that is how I arrived on “Harbinger”. Of course, Help-U-Sell itself is inititating a major industry change with it’s set fee price structure, and by the choices we give our sellers.