Fighting the Sign Battle

This article talks about homeowner’s right to a for sale sign, even if their association does not allow it. http://query.nytimes.com/gst/fullpage.html?res=9A05E3D91F3BF934A25752C1A960958260

Personally, I am the type of person who would fight the fight, and I suggest you keep this article if you live in an association. Some things are worth fighting for, and a for sale sign is paramount to a successful sale. I have been told by many homeowners that their association is no longer doing battle over this issue for fear of a lawsuit.

Fear

“Courage is not the lack of fear, it’s the action we take in the midst of fear.”         -George Patton

Afraid that your home won’t sell?  Take action. Act as if you must sell. Your faith must outweigh your fear. Be positive.  Visualize the end result. Start packing. Make it happen.

Duct Tape and Chewing Gum

Recently, I have had some very generous clients replace or repair big ticket items in their home while on the market, in order to make sure their buyer did not have the hassle or frustration of dealing with the expenses.  For example, one seller replaced his electric panel for $800. Another seller replaced their septic system for $14,000. And yet another seller replaced 4 windows to the tune of $1,800.  I sincerely was moved by their deeds.

On the other hand, I have watched as some sellers try to hold their home together with duct tape and chewing gum. Broken closet doors, appliances, and general disrepair should be corrected before the home goes on the market, not hidden.  Occasionally I have to remind sellers that (in some cases) I represent both the buyer and seller as a disclosed dual agent. This means I have to point out the chewing gum, or have the seller fix it.

Things which are hidden will always be exposed, either at the home inspection, during the walk-thru on closing day, or right after closing. Do the right thing.

“We were insulted by their asking price”.

I recently received a “low” offer on a listing, and the seller told me there would be no counter offer, as he was “insulted by their offer”.  I gently relayed this to the buyer, and the buyer said,  “That’s okay, we were insulted by their asking price.”

That sums up 65% of this market, doesn’t it?

Keep An Eye On the Prize

Simply put, for most people, the pain of reducing their house by $10,000 or $20,000 far outweighs the (future) pleasure of being in their beautiful new home (which they probably purchased for $30,000 less than it would have sold for 18 months ago.)

In life, most people cannot focus on tomorrow, or next week or month. If they don’t get instant gratification, they give up.   I am startled at how many folks cannot see past the end of their nose.  My suggestion to sellers who are struggling is this:  Keep an eye on the prize.  Focus on the end result, not the pain involved with getting there. While I understand that this market may take 100 days for you to sell, it also may take you 180 or more, depending upon your home, how you price it, and how it is marketed. That can be alot of “pain”.

Here are some ideas:

1. Have a photo of the home /apartment / condo whatever you wish to buy placed near your desk at work.

2. Close your eyes 2-3 times daily and visualize yourself, your friends, and your family in your new home, enjoying the holidays, or a picnic or a party.  Make it specific. This will keep your spirits up, and amazingly, will subconsciously keep you moving toward your goal.

3. Take your “lumps of pain” up front and fast. If it is clear in day 21 that the market for your homer is not robust, be more objective about the price, condition and the marekting which needs to be done.

4. Remain positive. Don’t tell friends, family and co-workers how bad things are, or how you are disappointed. Don’t tell people how pathetic your agent is, and that he couldn’t sell water in a desert.  When you get depressed, see #2.  Dwelling on the negative brings you more negative.

Bad News For the Media

Good news for real estate and the economy usually means bad news for the media, as they “sell”  better during hard times and catastrophes.  Click here for some good news…

Leaders Who Lose Touch

Several years ago when I was an office manager and I did not sell real estate, a couple of my agents told me that I lost touch with the real estate industry since I had not listed or sold property for several years. I scoffed at that, my ego not letting them make any sense.

Fast forward to 2003 and the opening of my office, and I quickly realized that they were right to a large degree. Just yesterday, I read a magazine article in a prominent real estate publication written by a stuffed suit in a very large real estate company. This person babbled on and on about the virtues of customer service, while never really saying anything, never telling the reader “how to”, it was a just do it laced with lots of fancy catch phrases. I know personally that this Senior Vice Person has not listed or sold a home in 20+ years.  Her company uses it’s reserves of millions, maybe billions (she didn’t generate that money, she is just a stuffed suit) to acquire other smaller firms, thus adding to their office and agent count. Then they re-brand them and share their fancy marketing materials with them.

Simply put, the leaders of this industry have mostly lost touch, and have no idea what the hell the consumer really wants, needs, expects or likes or dislikes. Most leaders at the top are completely disconnected.  They would be lost for months if plopped in a real estate office and told to generate new business.

Reduce the Commission, Reduce the Price, Sell the House

If your house is priced at $405,000, and a set fee broker can save you $14,000 in commissions, you can now price your house $14,000 lower, thus making your home more attarctive to would be buyers. At a new price of  $391,000, more buyers would be inclined to bid on your property as it is now a better value.

Other than the high fees, what do you have to lose?  Keep in mind a set fee broker is not a discount broker. Typically, many discount brokers provide less marketing, less exposure. A set fee broker can handle your entire transaction from start to finish.  At Help-U-Sell, you are able to participate in the transaction, thus having more control over the process if you wish.

“Expert” Advice and Points of View

The following was taken from a magazine for real estate professionals. Please read.

 Don’t let Sellers give a personal tour of their home.

It is hard for some Sellers to resist sharing their personal experiences, but when it comes down to it, Buyers should daydream about the overall home being theirs, not concentrate on some upgraded sink faucet the Seller installed last week. You want the people to become interested in the home on a personal level, thinking of how they will go about their daily lives in it rather than notice every detail. Noticing every detail will come later.

At Help-U-Sell, we give sellers the option of shoiwng their own home. I know personally that many buyers love having the owners show the home, as there is not a question about the house which a seller doesn’t know, unlike all agents. However, some sellers need to know when to turn off the “production”.  The buyer must experience the house, feel it, and absorb it. As the magazine excerpt states, they don’t need to know about the upgraded faucet, or the 55 gallon hot water heater, etc.

Get to the Settlement Table Faster

Advice to sellers:  If a buyer wants to make you an acceptable offer, try to close as fast as possible.  This new credit crunch may change the rules on your buyer midstream, as it has already done to thousands of would be buyers. I am not saying to panic, or but if you can close the deal in 30 days, just do it.

If you are a seller on the market now, be prepared to settle in 30 days to avoid having the financing rug pulled out from under your buyer. Make sure to have your municipal inspections done where possible, be de-cluttered and partially boxed to move, and if you are really proactive, have a pre-listing home inspection done buy a legitimate home inspection company.

With many different mortgage programs being yanked off the market, make sure to answer the door as opportunity knocks.